The ‘plus’ for e-merchants
- Increase the conversion rate of shopping baskets
- In the email sent to customers, additional links allow them to explain why they interrupted the purchase process, enabling you to correct your offer and your order process
- No configuration required
- Can also run automatically using a cron job
Features
- Abandoned baskets’ tab: displays a list of customers whose last basket was not converted into an order, along with the amount and age of the basket
- Tick boxes to select the customers to be recontacted
- A ‘Send reminder’ button triggers the sending of emails to the customers in the selected baskets
- Sent reminders’ tab: display of reminders with reminder date, basket amount, customer response and order details where applicable
- Email content: List of products in the basket, an ‘Checkout’ button that redirects to the payment page, links to send the merchant the reason why the customer has not completed the order.
Benefits for customers
- Shopping basket reminders can motivate undecided customers to finalise their purchase.
- Response options allow customers to explain why they have stopped shopping or decided not to buy any more.
- Certain options, such as ‘I was unable to validate payment’, are equivalent to a pre-sales service request, in just one click.