Functional analysis of your online shop

List of checkpoints:

1. Overall appearance

 1.1 Header : Logo, links, proportions

 1.3 Writing: Font, size, colours, alignments, margins, clarity, consistency

 1.3 Home page: Attractiveness, slides & blocks, eye-catching messages

 1.4 Degree of finish and consistency of design

 1.5 Appearance on mobile

2. Sense of trust

 2.1 Customer reviews: Display, rating and authenticity of reviews

 2.2 Display of contact channels

 2.3 Display of physical contact details in footer + legal notice & cgv

 2.4 Links to social networks

 2.5 Display of payment methods

 2.6 Display of delivery methods: including relay point delivery

 2.7 Absence of racy messages and unreal promotions

3. Navigation

 3.1 Menu: classification, clarity

 3.2 Search: relevance of results

 3.3 Category page: filter, category description/banner, product presentation (number of products per line, necessary information)

 3.4 Global offer: choice and competitiveness

 3.5 Page loading speed

4. Product page:

 4.1 Incentive to buy on product page :

 4.2 Quality of descriptions (clear, concise, meaningful)

 4.3 Relevance of images

 4.4 Presence of features

 4.5 Clarity of price ranges and appropriate prices

 4.6 Display of payment methods

 4.7 Display of delivery methods with estimated date and price

 4.8 Display of returns policy

 4.9 Chat or telephone contact icons for all enquiries

5. Order process

 5.1 Add to basket: transition to the order tunnel

 5.2 Registration: clarity and ease

 5.3 Delivery: choice, price and estimated delivery date

 5.4 Payment: choice and reputation of payment methods